Services - Lieb Management

OUR SERVICES IN DETAIL

We offer customized and comprehensive service for the positioning of your product in the leisure & MICE market. Strategic, creative and dynamic solutions in the fields of marketing, sales, communication, PR, and influencer relations are our daily bread. Clients can rely on cost-effective consulting, a maximum of flexibility, particularly in the case of a crisis, as well as short lines of communication. Your dedicated account manager is an expert in his field and is equipped to provide advice and support as required. We live and love tourism and maintain excellent business relationships with key industry leaders, an extensive knowledge of he industry and a dynamic and creative team. As a reliable partner in the Dutch-speaking MICE and leisure market, we enjoy the longstanding trust of partners and clients worldwide.

Public Relations

Lieb Management maintains close and personal contact to a broad range of key media and influencers in the Netherlands and Belgium for the successful positioning of your brand on the Dutch-speaking market. We skillfully implement the full range of press and PR tools towards the creation of the desired image within the designated target groups, thus increasing consumer and trade awareness and demand.

Leisure Public Relations:

Development of activity plans in accordance with the clients´ requirements
Consulting service on all PR related matters
Function as external press office
Monitoring of market trends
Ongoing proactive media and multiplier relations including personal media calls
Immediate processing of media inquiries
Production and distribution of press releases
Preparation and handling of interviews
Production and distribution of press kits
Translation and/or adaptation of copy to the market’s requirements
Coordination of events and press functions
Organization of media familiarization tours
Promotions/ cross marketing activities
Crisis PR
Media relations at international trade shows
Cooperation with competent external partners for services such as marketing representation and trade show participation
Media events

Marketing & Sales

Lieb Management offers personalized service to guarantee the perfect positioning of your tourism brand in the leisure market. We maintain a close relationship with different providers in the tourism value chain and increase booking channels for your product. Cost-effective consultation, team-based concepts and maximum flexibility, both in day to day business and times of crisis, are our distinctive features. Our core business is representation of destinations, hotels and the travel industry in addition to brand management & positioning.

Leisure Marketing & Sales

Trainings and Workshops for the tourism industry
Organisation of Sales Calls & Sales Missions
Planning of familiarization trips & incentives
Event Management
Promotions B2B and B2C
Production of promotional material
Campaigns with consumer media
Media buying and counselling
Cross promotions with non-tourism partners
Market research and trend analysis
Strategic marketing consulting
Content marketing

MICE Services

Lieb Management creates and executes professional marketing, sales and PR campaigns for the optimal positioning of brands and products in the Dutch-speaking MICE (Meetings, Incentives, Conferences & Events) market. Our strong network of decision-makers and business generators will bring growth to your MICE bookings.

MICE Marketing, Sales & Live Communication

Prioritized database of MICE agencies, corporate planners and associations
Conception, development and implementation of sales & marketing strategies
Positioning and promotion of your product on the European or Dutch MICE market
Operation of live communication features such as promotional events, workshops and fam trips
Generation of sales leads through proactive sales calls and direct marketing
Strategic cooperation with partners to maximize the awareness of your product
Appointment generating at MICE fairs such as IMEX and IBTM and support on stand
Market research and trend analysis

MICE Public Relations

MICE Public Relations

Qualified press/media database for the Dutch-speaking market
Development of activity plans in accordance with the clients´ requirements
Consulting service on all PR related matters
Function as external press office
Ongoing proactive media and multiplier relations including personal media calls
Immediate processing of media inquiries
Production and distribution of press releases and press kits
Preparation and handling of interviews
Translation of texts and/or adaptation of copy to the market’s requirements
Coordination of events and press functions
Organization of media familiarization tours
Cross marketing activities
Media relations at international trade shows
Creation of advertorials

Social Media

Lieb Management offers comprehensive services to enhance the customer journey online through quality content. Lieb’s social media team develops and implements targeted strategic campaigns for optimal viral reach.

Social-Media- und Onlinemarketing

Creation and optimization of social media presence
Strategy consultation 2.0
Community management and content marketing
Brand management and design
Mobile marketing and couponing via social media
Marketing of forums
Establishing and maintenance of blogger relations
Search engine optimization