Services - Lieb Management

OUR SERVICES IN DETAIL

MMGY Lieb helps brands and destinations establish a strong and successful position in the leisure and MICE markets. Combining strategic insight, creative thinking, and a personal approach, we develop and deliver marketing, sales, communications, and PR solutions tailored to your objectives. Your ambitions are at the heart of everything we do. You can count on tailored advice, direct communication, and maximum flexibility. From strategic planning and influencer relations to crisis communications, your dedicated account manager takes a proactive approach, providing expert guidance and support whenever you need it. Tourism is in our DNA. Our in-depth industry knowledge, international network, and strong relationships with leading industry partners give us valuable insight into market developments and emerging opportunities. Our dynamic and creative team turns this expertise into targeted initiatives that strengthen your brand and support your commercial objectives. As a committed and trusted partner, we build lasting relationships and are proud to have earned the trust of clients and partners worldwide.

Public Relations

MMGY Lieb maintains close, personal relationships with an extensive network of leading media outlets and content creators in the Netherlands and Belgium. We help position your brand successfully in the Dutch-speaking market. By strategically deploying a comprehensive range of press and PR tools, we strengthen your brand image among key target audiences, increase brand awareness, and stimulate demand among both consumers and the travel trade.

Leisure Public Relations:

Development of tailored PR plans aligned with clients’ objectives and requirements
Strategic advice on all PR-related matters
Acting as your external press office
Monitoring market developments and trends
Proactive media relations, including personal outreach to journalists and relevant multipliers
Prompt and professional handling of media inquiries
Writing and distribution of press releases
Preparation and coordination of interviews
Creation and distribution of press kits
Translation and/or localization of content to meet market requirements
Coordination of events and press activities
Organization of media familiarization trips and site visits
Development of promotional and cross-marketing activities
Crisis communications and crisis-PR
Media relations at international trade shows
Collaboration with external partners on services such as marketing representation and trade show participation
Organization of media events
Creation of advertorials

Marketing & Sales

MMGY Lieb helps tourism brands and destinations grow in the leisure market. Combining a personal approach with in-depth market knowledge and a strong network of industry partners, we develop targeted marketing and sales strategies that strengthen your brand and create new business opportunities. You can count on tailored advice, creative solutions, direct communication, and maximum flexibility – both in day-to-day collaboration and in times of crisis. As a committed partner, we support the representation and positioning of destinations, hotels, and other tourism businesses, helping you increase your visibility and achieve your commercial objectives.

Leisure Marketing & Sales:

Training sessions and workshops for the tourism industry
Organization of sales calls and sales missions
Planning and coordination of familiarization trips and incentive programs
Event management
B2B and B2C promotional activities
Production of promotional materials
Campaigns with consumer media
Media planning, buying, and consultancy
Cross-promotional partnerships with non-tourism brands
Market research and trend analysis
Strategic marketing consultancy
Content marketing

MICE Services

MMGY Lieb develops and implements integrated marketing, sales, and PR campaigns to position brands and products effectively in the Dutch-speaking MICE market (Meetings, Incentives, Conferences & Events). Our extensive network of decision-makers and business development contacts helps generate new opportunities and support the growth of your MICE business.

MICE Marketing, Sales & Live Communication:

Access to a targeted database of MICE agencies, corporate planners, and associations
Development and implementation of tailored sales and marketing strategies
Positioning and promotion of your product in the Dutch or wider European MICE market
Planning and execution of live communication activities, including promotional events, workshops, and familiarization trips
Generation of sales leads through proactive sales calls and direct marketing
Strategic partnerships to increase product awareness and market reach
Appointment scheduling and support at leading MICE trade shows, including IMEX and IBTM
Market research and trend analysis

MICE Public Relations

MICE Public Relations:

Building and maintaining an up-to-date press and media database for the Dutch-language market
Developing activity plans based on the client’s wishes and objectives
Providing advice on all PR-related matters
Acting as an external press office
Proactively maintaining media relations, including personal outreach to journalists
Handling media inquiries promptly and diligently
Drafting and distributing press releases and press kits
Preparing and coordinating interviews
Translating and/or adapting texts to suit the needs of the local market
Coordinating events and press-related activities
Organizing press trips and media tours
Developing and coordinating cross-marketing initiatives
Maintaining media relations at international trade fairs
Developing and producing advertorials

Social Media

MMGY Lieb offers a wide range of services designed to optimize the online customer journey through high-quality content. Our team develops and implements targeted strategies and campaigns to increase brands’ online reach and visibility.

Social Media & Online Marketing

Developing and optimizing social media profiles and channels
Developing innovative online strategies
Community management and content marketing
Brand management and visual identity
Mobile marketing and discount campaigns via social media
Marketing via online forums
Building and maintaining relationships with content creators
Search engine optimization (SEO)